No Conformity Co. targets those interested in a good fitness lifestyle and the athletes, embracing their rebellious and non-conformist spirit. The brand celebrates those fearless spirits who go against the grain and constantly strive to push their limits, both mentally and physically. The brand focuses on creating products that exist at the intersection of utility and self-expression.
The CEO, Andrew Raid, approached us with a requirement to add certain features to the e-commerce store. These include:
- Creating an inventory app to track the products that are sold along with associated products
- Product bundling (bundling of two-three products)
- A solution to handle product returns and generate return labels for its users
- Integrating with certain apps for influencer marketing
Converted to Shopify
Custom shipping integration
Their previous e-commerce website had lacked some of the features that most modern sites offer. They were using Webflow e-commerce, which supports only the basic features. And they had issues with tracking sales, returns, and more.
As Webflow e-commerce is very basic (you could say beta), it doesn’t support any of the features that a modern e-commerce store requires.
Seattle New Media’s approach:
We integrated their existing website with Shippo to handle shipping labels. This integration would automatically generate a return label within the system, though it lacked the feature to automatically send return labels to a user. Seattle New Media created a system where a user can request a return label by using the Order ID and the user’s email. We used Airtable to build this system. We were able to map all order details to Airtable, while also using Stripe (for transaction), Webflow ecommerce (for phase one), and Shippo.
We created an Airtable base to connect all related products for every item that is shipped, and then inventory automatically reduced from the total inventory, notifying the CEO that it is time to restock that item.
After a while, as the business expanded, their website needed applications for marketing purposes, which Webflow couldn’t support. These features were available on Shopify. So, we decided to migrate the existing site to Shopify without losing any of the existing design elements.
No Conformity has a very unique website, built for Shopify, using Webflow as the source. Seattle New Media changed the face of the e-commerce store with our Webflow to Shopify conversion, UI/UX design work, SEO, and digital marketing services to enhance customer service.