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Brief
Overview
Overview
We’re extremely happy to share the story of Bonfire Labs and how their website had been migrated from Wix to Webflow. Bonfire Labs is a creative agency that specializes in one-of-a-kind, totally custom designs; and while Wix was a good beginning, it soon became clear to them that they needed a little more energy to keep up with all their growing needs. Webflow was the perfect solution, giving them the tools they needed to create a custom website that speaks their brand and provides an even better experience for their end users.
If you're thinking of upgrading your website, this case study might just help you see why Webflow could be the game-changer you’ve been looking for.
Services provided
During our work with IOS List, we embarked on a creative journey to reshape its online presence. We enhanced the website using Webflow, incorporated automation with Airtable, and ensured secure transactions with Stripe. User Experience Optimization refined every detail for seamless navigation. Integration of Google Maps API added interactive property exploration. Our efforts aimed not just at creating a website, but at building a portal for the future of IOS exploration.
Technologies used
Challenges
When Bonfire Labs first launched their website on Wix, it seemed like the ideal platform. It was easy to use and allowed them to quickly get a website up and running without any hassle. But as their business grew, so did their needs, and that’s when the limitations of Wix started to show.
The biggest challenge? Design flexibility. As a creative agency, Bonfire Labs needed full control over their website’s design, but Wix’s pre-designed templates didn’t offer the level of customization they were looking for. They needed a platform that would allow them to build a truly unique site that matched their brand identity, and Wix just couldn’t offer that.Another issue was mobile responsiveness. With more people browsing the web on their phones, it became clear that Bonfire Labs needed a site that looked great and worked well on all devices. Unfortunately, Wix’s mobile optimization didn’t provide the smooth experience they were hoping for, which led to frustration for visitors using smartphones and tablets.
Also, Bonfire Labs wanted to add some custom functionality to their site, things like interactive features and animations, but Wix made that process more complicated than it needed to be. They kept running into roadblocks, which slowed down their progress.
Strategy (Objectives/Goals)
Bonfire Labs needed a platform that could grow with their business while giving them the freedom to express their creativity. They wanted a website that was fully customizable, one that could reflect their unique brand and stand out from the crowd. It also had to be mobile-responsive, so users would have a great experience no matter what device they were using. And on top of that, they wanted to easily add interactive features like animations to keep their visitors engaged.
Our approach
Solution
That’s when Bonfire Labs found Webflow. It checked all the boxes, including design flexibility, mobile responsiveness, and the ability to add custom functionality.
With Webflow, they were able to fully customize their website, something that was impossible with Wix’s limited templates. This gave them the freedom to create a site that perfectly represented their brand.
Mobile responsiveness was no longer an issue either. Webflow made sure that their site would look great on any device, whether it was a desktop, tablet, or smartphone. Bonfire Labs could finally rest easy knowing their site would look amazing everywhere, without worrying about how it would appear on different screens.
And then there was custom code. Webflow made it easy for Bonfire Labs to implement animations, interactive elements, and other features they had been dreaming of. No more hitting dead ends, Webflow’s flexibility allowed them to bring their ideas to life just as they had imagined.
Implementation
The process started with designing the website in Figma, where Bonfire Labs created a fresh, modern design that reflected their brand. Once the design was finalized, they moved it into Webflow to build the site.
They also focused on adding subtle animations to make the site feel interactive and engaging. These weren’t just flashy effects; they were designed to guide visitors and encourage them to take action.
Next, the team made sure the site was fully responsive, testing it on a variety of devices to ensure it looked amazing on everything from desktop computers to smartphones.
Webflow’s CMS made managing the site’s content easy. Bonfire Labs could update content on the fly, quickly uploading new images, text, or blog posts, without needing developers for every change. This made the whole process smoother and more efficient.
Strategy
We embarked on a journey to completely redesign the website using Webflow, focusing on improving user experience at every step. By integrating Airtable, we automated data management processes, eliminating the need for manual work and ensuring accuracy. Stripe integration strengthened the website's security and introduced subscription options. We expanded our scope by integrating the Google Maps API, offering users interactive property exploration features. Every aspect of the interface was meticulously crafted for optimal engagement and responsiveness. Our collaboration with the client was pivotal, as we worked together to incorporate feedback and preferences seamlessly.
Implemented workflow
These are the 3 main workflows that we implemented
Property listing
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Professional Profile
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Company Profile
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Registration Email Flow
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Email for builder application
Email workflow for when user register for a class
Custom designed Illustrations
Summary & key takeaways
This allowed Bonfire Labs to finally bring their vision to life. Their website now matches their creative brand identity perfectly and works seamlessly across all devices. The mobile responsiveness issue was completely resolved, and visitors enjoy a smooth, consistent experience no matter what device they’re using. Webflow also gave Bonfire Labs the ability to add interactive elements and animations to the site. This made the user experience more engaging, and as a result, they saw a huge increase in active campaigns, growing from 80 to more than 150. This led to more traffic, more leads, and a boost in overall business growth. With Webflow’s CMS, Bonfire Labs could keep the site up-to-date easily. They didn’t have to worry about constantly checking in with developers for small changes. This freed them up to focus on their real passion: creating incredible campaigns for their clients.
Key Takeaways
Bonfire Labs learned just how important it is to choose a platform that can grow with your business. While Wix served them well in the beginning, it lacked the flexibility they needed as their business expanded. Webflow gave them the creative freedom and control they needed to build a truly unique website. They also realized that mobile responsiveness is essential for any modern website. As more traffic comes from mobile devices, it’s crucial to make sure your site looks and works great on all screen sizes. And lastly, they discovered the importance of custom functionality. Webflow’s easy-to-use custom code options allowed them to create a site that wasn’t just visually appealing, but interactive and engaging as well.
Aesthetics,
convenience,
...and sales
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