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Brief
Overview
Overview
The Builders Industry Association of Washington (BIAW) is the leading trade association for the construction industry in Washington. As the organization grew, their outdated WordPress website began to create significant challenges, especially around membership management, class registrations, and communications. The BIAW was looking for a more modern and scalable solution for their existing site and approached Seattle New Media to revamp their website. Their prime focus was to address some of its challenges and improve overall efficiency.
Services provided
Webflow Implementation
During our work with IOS List, we embarked on a creative journey to reshape its online presence. We enhanced the website using Webflow, incorporated automation with Airtable, and ensured secure transactions with Stripe. User Experience Optimization refined every detail for seamless navigation. Integration of Google Maps API added interactive property exploration. Our efforts aimed not just at creating a website, but at building a portal for the future of IOS exploration.
Technologies used
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Challenges
BIAW’s WordPress website was slow and needed constant help from a developer to keep it running. The membership system, which was in Salesforce, was hard to use and confusing. After discovering how easy Airtable was to use, BIAW decided to switch their user management to Airtable. This change aimed to make things easier and more efficient for managing their growing members.
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Our approach
Solution
Seattle New Media investigated these issues and worked closely with BIAW to help them move their site from WordPress to Webflow. Webflow proved to be a more user-friendly platform, making it easier for the team to manage and scale as BIAW grew. We also integrated several tools, including Airtable for client-facing management, along with Memberstack, Jetboost, and others. These improvements helped make the website faster, more user-friendly, and better able to meet the growing needs of their membership.
Implementation
Strategy
We embarked on a journey to completely redesign the website using Webflow, focusing on improving user experience at every step. By integrating Airtable, we automated data management processes, eliminating the need for manual work and ensuring accuracy. Stripe integration strengthened the website's security and introduced subscription options. We expanded our scope by integrating the Google Maps API, offering users interactive property exploration features. Every aspect of the interface was meticulously crafted for optimal engagement and responsiveness. Our collaboration with the client was pivotal, as we worked together to incorporate feedback and preferences seamlessly.
Implemented workflow
These are the 3 main workflows that we implemented
Property listing
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Professional Profile
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Company Profile
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Registration Email Flow
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Email for builder application
Email workflow for when user register for a class
Custom designed Illustrations
Results
Through collaboration with Seattle New Media, BIAW is now able to manage membership with less effort, handle class registrations easily, process payments quickly, automate repetitive tasks, and improve the member experience. Airtable has played a key role in this change, making it simple to manage member data and streamline operations. With Airtable, BIAW can keep everything in one place, making it easier to update and communicate with members. The new system is more flexible and can grow with BIAW, helping them better support their expanding membership and provide a smoother experience. The move to Webflow has also set them up for future growth, ensuring they can adapt quickly to new challenges and needs.
Key Takeaways
Aesthetics,
convenience,
...and sales
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