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WEBFLOW SEO SERVICES

Webflow SEO from the team that builds the sites.

Rankings that survive the next redesign, because the person protecting them is in the room when the structure is decided, not called in afterwards to explain a drop.

450+ Webflow builds delivered120+ migrations completed40,000+ pages migrated5.0 on Clutch (38)

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Most Webflow sites are built well and found by nobody.

The build is clean, the markup is semantic, the Lighthouse score is green. Then six months pass and the only traffic is people who already knew the brand. Nobody wrote the pages that answer what buyers search. The CMS was structured around the design rather than around what needed to rank. And the agency that built it said SEO was handled, which turned out to mean the meta fields were filled in.

Webflow is genuinely good for SEO. Clean HTML, no plugin overhead, native meta and schema support. What it does not do is decide what your site should say or how it should be structured.

That part is a decision made before design starts, and it is the part we are in the room for.

What Webflow SEO services cover.

01Technical SEO and audits

A full crawl of the site as it stands, with indexation, redirects, schema and internal links checked against what the site is actually trying to rank for.

Full crawl audit
Indexation
301 mapping
Schema & structured data
Internal link architecture
One data source
AdminClientStaff
Roles and permissions set properly

02Site speed and Core Web Vitals

Field data rather than lab scores, with the interactions, scripts and image handling that move the numbers people actually experience.

Core Web Vitals
INP
Script auditing
Image optimization
Field data monitoring
screens first
Data structure
First screen
In front of users this quarter

03Content and CMS structure

Collections modelled around what should rank, so the pages that earn traffic are page types rather than one-off builds.

Content modelling
Programmatic pages
Keyword mapping
Topic clusters
Metadata systems
CRO
slow at 5,000 records
Front endXano API
Fast once it grows

04AEO and AI search

Schema, semantic structure and answer-first content, so your pages can be cited by AI answers rather than only indexed by search engines.

Schema & structured data
Answer-first structure
AI crawler accessibility
Entity consistency
Citation tracking
added one at a time
ApproveSyncNotify
Sequenced deliberately

Built for teams where organic is a channel, not an afterthought.

Built for teams where the site already earns traffic or is expected to, where somebody reports on organic, and where a drop would be noticed before the next quarterly review.

SEO that survives the redesign.

The same site, two kinds of SEO.

Dimension
A typical SEO retainer
Seattle New Media
When we are involved
After the build, to improve it
From discovery, before the structure is set
Who implements
Recommendations handed to a developer
We build it, because we build the site
450+ Webflow builds
Redesigns
A drop to explain afterwards
Crawl before, crawl after, redirects tested on staging
120+ migrations completed
Reporting
Rankings in a monthly deck
What changed, what we did, what it moved
Platform knowledge
Learned on your site
Enterprise Premium Partner, two apps on the Marketplace

We build software on Webflow, not only with it. Two of our own products run on the Webflow Marketplace, ConsentBit and AccessBit, which is why we know what the platform does to your markup before we recommend anything.

Four phases. No communication gaps.

Four phases. No communication gaps.

  1. 01

    Crawl and benchmark

    Crawl export, ranking baseline, Core Web Vitals field data, top-page analysis

  2. 02

    Technical fixes

    Indexation, redirects, schema, internal links, speed

  3. 03

    Structure and content

    Content model, keyword mapping, page types that can scale

  4. 04

    Measure and iterate

    Monthly reporting against the benchmark, not against a template

Phase 01 is a benchmark you keep, because without one there is no way to tell whether anything we did worked.

Site built well but ranking for nothing?

Send us the URL. A technical lead will tell you whether it is a technical problem, a structural one, or simply that nobody has written the pages yet.

Proof in production

Webflow SEO in production.

HEALTHCARE

Webflow forms into Salesforce.

Webflow CMS · Salesforce lead sync · custom ROI calculator · interactive landing pages · 337 pages

Read this case study
COMMERCIAL SOLAR

HubSpot lead capture.

Webflow CMS · HubSpot lead capture · resource library and location pages · 142 pages

Read this case study

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What Webflow does and does not do for SEO

We build on Webflow every week. Here is the honest version.

What it genuinely does well.

Clean semantic HTML with no plugin overhead, native fields for titles, descriptions, canonicals and Open Graph, an automatic sitemap, and hosting fast enough that Core Web Vitals start in a good place rather than a bad one.

limit

What it does not do.

Decide what your pages should say, structure your collections around what should rank, or write the content. Those are the parts that decide whether you rank, and no platform does them for you.

Where you have to work around it.

Redirect handling has limits worth knowing before a large migration. International and hreflang setups need planning rather than a toggle. Pagination and faceted content need deliberate structure. None of these are blockers, but finding them mid-build is expensive.

The thing people get wrong.

“SEO is built in” usually means the meta fields exist. They do, and filling them in is the smallest part of the job.

?

What we do about it.

The structure decisions happen in phase 01, before design, because the SEO cost of a Webflow site is almost entirely decided by how the collections were modelled.

Not ready to book a call yet?

The Webflow SEO Audit Checklist (PDF)

The checks we run on a Webflow site before recommending anything: indexation, redirects, schema, collection structure, speed and what AI crawlers can actually read.

Thank you! Your submission has been received!
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The checks, nothing else.

What our clients say

Read our client reviews
120+
migrations completed
40,000+
pages migrated
5.0
On Clutch (38 reviews)
“We originally hired Seattle New Media to build a complex, layered resource page to assist our users and intuitively drive them to additional content...”
Alexandra RossiChief of Staff, Rasgo
Alexandra Rossi
“We needed our webflow website built in a really short timeline and Seattle New Media was able to work within not only our time constraints but...”
Ruby RonruenProject Manager, Lucid Sight
Ruby Ronruen
“Partnered with Seattle New Media on a project and they were awesome. Super collaborative, tons of experience, just overall a great...”
Leif ParcellVP of Business Development at efelle
Leif Parcell
“Seattle New Media has helped us revamp our website and increase online traffic with Sharpspring CRM, Social Media Marketing, Search Engine...”
Sierra JohnsonMarketing Consultant, Legacy Homes
Hannah Barganier

Frequently asked questions

Is Webflow good for SEO?

Yes, with a caveat. Clean semantic HTML, no plugin overhead, native support for meta, Open Graph and schema. The caveat is that Webflow does not make you rank. Architecture, content structure and internal linking still decide that. Our full answer →

What does Webflow SEO actually involve?

A crawl and a benchmark first, then the technical fixes, then the structural work on collections and content so the pages that should rank exist and can scale. The order matters, because fixing technical issues on a site with the wrong structure does not help much.

How much do Webflow SEO services cost?

We scope it after we have seen the site rather than quote from a list. Four things move the number: how many pages are in play, whether the CMS needs restructuring or only fixing, whether we write the content or map it for your team, and whether this runs monthly or as a single project. Book a technical call and we will tell you which of those apply to you.

How long before we see results?

Technical fixes show up in weeks. Structural and content work takes months, and anyone promising rankings by a date is guessing. We benchmark at the start so you can see what moved rather than take our word for it.

Can you fix SEO on a site somebody else built?

Yes, and a good share of this work starts that way. We audit what exists, tell you what is worth fixing and what is structural, and give you the options rather than a rebuild quote.

Will a redesign lose our rankings?

Not if it is built to protect them. We crawl before design starts, map every URL, test redirects on staging and compare crawls before go-live. Website redesign →

Do you do SEO for sites that are not on Webflow?

Yes. Our SEO services →

What about AI search and AEO?

Schema, semantic structure and answer-first content, so your pages can be cited rather than only indexed. It is the same technical foundation as traditional SEO with different content structure on top.

Do you write the content as well?

Yes, and it can be scoped either way. We map what needs to exist and your team writes it, or our writers do. Either way they work to the keyword map rather than around it, with up to three rounds of revisions. Copywriting services →

What happens after the audit?

A prioritised list with what we would fix first and why, and an honest note on anything that is not worth doing. You own that list whether or not you work with us.

Send us the URL. We will tell you what is wrong with it.

Bring us the Webflow site that is not getting found. A technical lead will come back with what is technical, what is structural, and what simply has not been written yet.

Reviewed by an engineer, not a salesperson.