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SAAS WEBSITE DESIGN AND DEVELOPMENT

A SaaS website design agency that builds the pages your product actually needs.

Marketing shipping pricing changes, integration pages and comparisons without filing a ticket, on a site your engineers do not have to maintain. We will tell you which pages are worth building before we build any of them.

450+ Webflow builds deliveredEnterprise Premium Partner since 20225.0 on Clutch (38)5.0 on Google (64)

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Most SaaS sites are built for launch, then spend three years being argued over.

Pricing changes and the page cannot hold the new tier structure. Sales asks for a comparison page against the competitor everyone keeps mentioning. Someone wants an integrations directory, and the honest answer is that each one would be a hand-built page. So the site stops being something marketing runs and becomes something marketing requests.

None of that is a design problem. The site looked fine on launch day. It was built as a brochure for a product that was going to keep changing.

We build the page types before you need them, because retrofitting a CMS around a page you already published is the expensive version.

What SaaS website design involves.

01Marketing site and CMS architecture

Content models built for the page types a SaaS site accumulates, so a new integration page or a new tier is a CMS entry rather than a build ticket.

Webflow Collection architecture
Programmatic page generation
Multi-reference logic
Reusable components
One data source
AdminClientStaff
Roles and permissions set properly

02Conversion paths and landing pages

Demo requests, trial signups and gated content routed into the CRM with the fields mapped, so marketing can prove what the site returned rather than guess at it.

Landing page systems
Conversion rate optimization
A/B testing
HubSpot & Salesforce
Form routing
Attribution
screens first
Data structure
First screen
In front of users this quarter

03Pricing, product and docs

The pages that are hardest to change later: pricing tiers, feature comparison, changelog and documentation, structured so they survive the next pricing change.

Pricing page systems
Feature comparison tables
Changelog
Docs architecture
Search
slow at 5,000 records
Front endXano API
Fast once it grows

04Technical SEO and AEO

Schema, semantic markup and crawlable structure built in, so the pages you publish can be found and cited rather than only linked from the nav.

Schema & structured data
Core Web Vitals
AEO
Internal link architecture
Crawl comparison
added one at a time
ApproveSyncNotify
Sequenced deliberately

Built for B2B SaaS teams where the website is a growth channel.

Built for teams where marketing owns the site, the page count grows every quarter, and someone would notice within the day if organic signups dropped.

A SaaS site your marketing team runs

The same brief, built two ways.

Dimension
Typical SaaS web design
Seattle New Media
Page types
Designed as they are requested
Modelled before launch, so new ones are CMS entries
Pricing changes
A redesign of one page
A structure that takes the new tiers
Who ships
A ticket to the developer
Marketing, without a ticket
SEO
A post-launch audit
In the room from discovery
The product itself
Often out of scope and unsaid
We build the marketing site, not the product UI, and we say so upfront

We build software on these platforms, not only with them. Two of our own products run on the Webflow Marketplace, ConsentBit for cookie consent and AccessBit for accessibility, which is how we know where the platform stops.

Four phases. No communication gaps.

Four phases. No communication gaps.

  1. 01

    Page model and scoping

    Page type inventory, CMS model, what we recommend not building

  2. 02

    Design and component system

    Figma tokens, component library, landing page system

  3. 03

    Build and integrations

    Semantic build, CRM routing, schema, programmatic page setup

  4. 04

    QA, launch and handover

    Crawl comparison, Core Web Vitals, CMS training, recorded walkthrough

Phase 01 usually ends with a shorter list than you arrived with, because the pages nobody will maintain are the ones that age worst.

Site slowing your marketing team down?

Bring us the pages you cannot ship and the ones you keep rebuilding. A technical lead will tell you what to model, what to automate, and what is not worth having.

Proof in production

Webflow SEO in production.

HEALTHCARE

Webflow forms into Salesforce.

Webflow CMS · Salesforce lead sync · custom ROI calculator · interactive landing pages · 337 pages

Read this case study
COMMERCIAL SOLAR

HubSpot lead capture.

Webflow CMS · HubSpot lead capture · resource library and location pages · 142 pages

Read this case study

See all case studies

The pages a SaaS site needs that a brochure site does not.

This is the part nobody scopes, and it is where SaaS sites age badly.

Pricing.

The hardest page to change later. Tiers get added, features move between them, and annual billing arrives. Built as a structure rather than a layout, a pricing change is an afternoon. Built as a design, it is a redesign.

limit

Integration pages.

One page per tool you connect to, and each one can rank. Built by hand, nobody ever makes the fortieth. Built from a collection, the fortieth costs the same as the fourth.

Comparison and alternative pages.

The pages buyers search for by name when they are close to deciding. They need to be honest to work, and they need a structure so the twelfth one is not a fresh build.

Docs and changelog.

Usually owned by product, usually on a different subdomain, and usually invisible to search. Worth deciding deliberately rather than by default.

?

What we do first.

We model the page types in phase 01, before design, because the cost of a page type is almost entirely in whether it was planned for.

Not ready to book a call yet?

The SaaS Page Model Checklist (PDF)

The page types we inventory before designing a SaaS site, what each one costs to maintain, and which ones are usually not worth building.

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The page types, nothing else.

What our clients say

Read our client reviews
450+
Webflow builds delivered
120+
migrations completed
5.0
On Clutch (38 reviews)
“We originally hired Seattle New Media to build a complex, layered resource page to assist our users and intuitively drive them to additional content...”
Alexandra RossiChief of Staff, Rasgo
Alexandra Rossi
“We needed our webflow website built in a really short timeline and Seattle New Media was able to work within not only our time constraints but...”
Ruby RonruenProject Manager, Lucid Sight
Ruby Ronruen
“Partnered with Seattle New Media on a project and they were awesome. Super collaborative, tons of experience, just overall a great...”
Leif ParcellVP of Business Development at efelle
Leif Parcell
“Seattle New Media has helped us revamp our website and increase online traffic with Sharpspring CRM, Social Media Marketing, Search Engine...”
Sierra JohnsonMarketing Consultant, Legacy Homes
Hannah Barganier

Frequently asked questions

What platform do you build SaaS websites on?

Usually Webflow, because marketing teams can ship from it without a developer and it handles the page volume a SaaS site accumulates. Where a headless setup fits better we will say so, and we build those too.

How long does a SaaS website take to build?

Four to eight weeks for a standard build. Eight to twelve where there is heavy content migration, a docs structure or integrations in scope.

How much does a SaaS website cost?

Most engagements run $8,000 to $30,000+, depending on page count, how many page types are in scope and what has to be integrated. Fixed scope and fixed price after a discovery call.

Do you design the product itself?

No. We build the marketing site, the pricing, the docs structure and the conversion paths. Product UI is a different discipline and we would rather tell you that than take the work.

Can you build integration or comparison pages at scale?

Yes, and that is usually the point. Built from a collection rather than by hand, the fortieth page costs the same as the fourth.

Will our marketing team be able to change pricing?

Yes, if the pricing page is built as a structure. That is a phase 01 decision, which is why it is the first thing we model.

Do you work with product-led and sales-led SaaS?

Both. The difference shows up in the conversion paths, trial signup versus demo request, and in how much the site has to explain before a human is involved.

Can you redesign our existing SaaS site without losing rankings?

Yes. We crawl before design starts, map every URL, test redirects on staging and compare crawls before go-live. Website redesign →

Do you handle the CRM side?

Yes. Form routing into HubSpot or Salesforce with fields mapped and tested, plus GA4 and consent mode. Webflow integrations →

What happens after launch?

30 days of ranking and 404 monitoring, CMS training, and a recorded walkthrough you keep. Most clients stay on retainer.

Tell us which pages you cannot ship.

Bring us the pricing change that needs a developer, the comparison page sales keeps asking for, or the site you inherited. A technical lead will come back with what to model and what to leave alone.

Reviewed by an engineer, not a salesperson.