01Platform choice and content modeling
We look at how your team publishes before recommending a platform, then model content as reusable structures you sign off before design.
Webflow Enterprise Premium Partner
Headless CMS agency for content that outlives your redesign.
We recommend the platform, model the content, and build the Studio and the front end as one project. We build on Sanity, and we will say so when Webflow’s CMS is the better answer.
100+ production builds delivered[X] migrations completedOn Webflow since [YEAR]5.0 on Clutch ([XX])
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Going headless is not a design decision. It is a content decision.
Most teams arrive with the platform already chosen, then the content model gets drawn to match the pages that exist today. The second brand, the second region and the app all get bolted on later.
Headless fixes the layout problem. It does not fix a model built page by page, and the model is the part you keep.
Your layout has a shelf life. Your content model does not.
What a headless build involves.
02Studio and editor experience
The editing interface built around how your team works, rather than a default admin panel nobody enjoys.
03Front end build
The Studio and the front end as one project, with types generated from your content model, so a renamed field fails the build instead of reaching your customers.
04Migration onto headless
Content field-mapped rather than re-entered, with redirects tested while the old site is still live.
Who we build for.
Teams whose content reaches more than one place, where several people publish every week, and where the search footprint is too established to disturb.
Most headless projects start with the platform.
Ours start with how you publish.
TYPICAL HEADLESS PROJECTSEATTLE NEW MEDIA
Platform choiceDecided before discoveryRecommended after we see how your team publishes
Content modelDrawn to match today’s pagesTyped, reusable structures, signed off before design
EditingDefault admin panelBuilt around the way your team already works
SEOAudited after launchIn the room at discovery, with schema and redirects planned
MigrationContent re-entered by handField-mapped, with a crawl comparison before go-live
Most of our 500+ builds are on Webflow, where we hold Enterprise Premium Partner status.
What carries over to headless is a team that has moved a lot of live traffic between platforms without dropping it.
Choosing between Sanity
and Contentful?
Meet a technical lead to talk through how your team publishes, before you commit to a platform.
Four phases. No communication gaps.
Four phases. No communication gaps.
- 01
Discovery and platform recommendation
Key deliverable: Publishing audit, platform recommendation, migration map
- 02
Content model and governance
Key deliverable: Typed content model,
roles matrix, sign-off - 03
Studio and front end build
Key deliverable: Custom Studio, Next.js front end, generated types
- 04
Migration, QA and launch
Key deliverable: Field-mapped import, redirects, crawl comparison, training
We recommend the platform before design starts, because it is the decision that surfaces eighteen months later when someone asks why a simple change takes a sprint.
Which headless CMS should you use.
Every agency on this search recommends the platform it already uses. Here is how we actually decide.
Sanity
Your content models keep changing and the editing experience matters. Schemas are defined in code, and the Studio is a React app we shape around your team.
See our Sanity workContentful
Governance matters more than flexibility: roles, approvals, and a model your team configures without touching code.
Staying on Webflow
One marketing team publishes one site and wants to change layout without a developer. If you are not publishing to more than one surface, headless adds cost you may not need yet.
See our Webflow workNot ready to book a call yet?
The CMS Migration Checklist (PDF)
The 50-point checklist our team uses before a platform switch: URLs, redirects, schema and tracking.
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The execution framework, nothing else.
What our clients say
Read our client reviews500+
Builds delivered
120+
Migrations completed
5.0
On Clutch (38 reviews)
“We originally hired Seattle New Media to build a complex, layered resource page to assist our users and intuitively drive them to additional content...”
“We needed our webflow website built in a really short timeline and Seattle New Media was able to work within not only our time constraints but...”
“Partnered with Seattle New Media on a project and they were awesome. Super collaborative, tons of experience, just overall a great...”
“Seattle New Media has helped us revamp our website and increase online traffic with Sharpspring CRM, Social Media Marketing, Search Engine...”
Tell us how your team publishes.
Bring us your content, your surfaces and your constraints. We will recommend a platform and a model, and say so if headless is not the right move.
Reviewed by an engineer, not a salesperson. No decks, no automated sequences.
Frequently asked questions
What is a headless CMS?
A CMS that stores content as structured data and delivers it through an API, with no front end of its own. Your website, app and any other surface all read from the same content.
What does it mean for a CMS to be headless?
The "head" is the front end. A headless CMS removes it, so the content is not tied to one set of page templates.
What are some headless CMS examples?
Sanity, Contentful, Storyblok, Strapi and Prismic, among others. We build on Sanity and Contentful.
Which headless CMS is best?
There is no single best one. It depends on how often your content model changes, how many people publish, and how much governance you need. Section 08 above is how we decide.
Do we still need a front end?
Yes. A headless CMS has no front end of its own. We build yours in Next.js, with types generated from your content model.
Will going headless hurt our SEO?
Not if it is built for search. Server rendering, metadata per template, schema and the same redirect discipline as any migration. Headless projects lose visibility when everything renders client side and nothing is planned for crawling.
Can our marketing team still publish without developers?
Yes, for content. Layout changes are a front-end job, which is the honest trade compared with Webflow.
Is a composable CMS the same thing?
Close. Composable usually means the wider stack, where the CMS, search, commerce and analytics are separate services connected by APIs. A headless CMS is the content part of that.
Can you migrate us from WordPress?
Yes, field-mapped rather than re-entered. CMS migration services
Working specifically with Sanity?
We have a dedicated page for that. Sanity CMS agency
How long does a headless build take?
Most run [X] to [X] weeks, depending on the number of content types, surfaces and integrations.
What happens after launch?
[X] days of ranking and 404 monitoring, editor training, and a recorded walkthrough you keep. Retainer clients usually hear back within the hour, and most requests are picked up the same day.