Is Webflow Good For SEO?
Today, you can find several website builders and tools that claim to offer high performance from an SEO perspective. Using these website-building platforms, you can manage multiple SEO factors, including headers, canonical links, and so on.
Among the numerous website builders available, experts recommend using Webflow to enhance your site’s SEO.
The best part about using Webflow from an SEO perspective is that no plugins or add-ons are required to make changes, in comparison to other website builders. Webflow takes care of all the basic SEO requirements. However, Webflow offers more than that. As you are aware, a website’s code hugely impacts its SEO. And Webflow leaves no stone unturned in the way when it comes to the design and development of a website so that the site’s SEO quality remains top-notch.
The question is: “Is Webflow good for SEO?”
Webflow follows a clean-code approach, which makes it easy for search engine crawlers to scan a website’s content and rank the indexed pages based on it.
Webflow’s website optimization components include:
- Editor: allows to apply contextual links, heading tags, and other text elements
- Intuitive design tools: help with website navigation and enhance the site browsing experience
- Native controls: add meta titles, image alt texts, custom permalink structures, and descriptions
Besides the above features, Webflow can be easily integrated with Google Analytics, XML sitemap generation, and Search Console functionalities.
Why Is Webflow Good For SEO?
Now let's discuss in detail the various features offered by Webflow that make it the number one choice for improving your website's SEO.
1. Clean Code
A site with disorganized and complex code becomes more of a chaos than an asset. Search engines (including Google) will find it challenging to crawl such a chaotic website’s content, bringing down its ranking. Your biggest struggle with your website is to bless it with clean code.
When using Webflow, you do not have to worry about any code-related complexities because clean code is one of its characteristics. The clean code makes it easy for search engines to crawl your site’s content and rank the indexed pages to drive traffic and visitors.
2. Track and analyze user activities
Webflow’s tracking code feature lets you analyze the performance of your site’s advertising (both organic and non-organic) campaigns. You can integrate Webflow’s tracking codes, including the following, to track how your advertising campaigns are performing:
- Facebook Pixel
- Google Tag Manager
- Search Console
- LinkedIn Pixels and so on
The data collected will help you to identify what trends are resonating with your audience, which you can use to alter and optimize your campaigns further. You will know what works and what needs to be replaced, bolstering your online SEO strategies.
3. Content Management System (CMS)
Content is a major part of any SEO strategy. Webflow’s CMS makes it easy to add new content at scale. You can also create landing pages as and when needed. All it takes is a push, and you’re ready to go live.
4. Title & meta description tags
Webflow helps to optimize and update your site’s title tags and meta descriptions accordingly. Regardless of your content’s quality, if no one clicks on your site, your effort is in vain. You should focus on improving your site’s rankings while also enhancing your site’s click-through rates from search engines.
While it might take longer to update title tags and meta descriptions when using other website builders, Webflow lets you make these changes in a jiffy. Using Webflow’s visual optimizer, you can preview your site’s ranking on Google.
5. No plugins needed
Installing plugins can be a headache. Webflow is an all-inclusive website builder. Webflow comes with zero plugin assistance, which applies to SEO as well. You no longer have to worry about installing or maintaining several plugins for optimizing your site’s SEO.
Without the help of any third-party code, Webflow will ensure that your site’s SEO is well-optimized, helping the site rank better in the search engines.
6. Internal Site Audit
How many times have you struggled to track down images without alt tags? Since image alt tags are an imperative part of an on-page SEO optimization strategy, you have no other way but to track down the images, which is a challenging task.
Just like the images, a lot of experimentation and time goes into deciding the proper heading structure for your site. An incorrect structure could adversely impact crawling.
However, Webflow has introduced its latest tool to take care of the above issues. The internal site audit tool will quickly diagnose any errors so that you don’t have to waste a lot of time looking around for what went wrong.
All you have to do is click on “Publish” at the top. If there are any errors on your site, you will see a warning stating the same.
Webflow is a great choice if you want to improve the SEO of your site.
About Seattle New Media
We’re a leading webflow agency specializing in designing and developing attractive and fully functional webflow websites for businesses of all sizes. If you have any queries regarding Webflow SEO, do reach out to us.