01Positioning and page strategy
Who the site is for, what it has to say in the first screen, and which pages need to exist before anyone opens a design file.
One data source
AdminClientStaff
Roles and permissions set properly
B2B WEBSITE DESIGN
B2B website design judged on pipeline, not on how it looks.
A site your sales team is glad to send prospects to, built so marketing can change the message next quarter without filing a ticket and waiting two weeks.
450+ Webflow builds delivered5.0 on Clutch (38)5.0 on GoogleWebflow Enterprise Premium Partner
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Most B2B redesigns change how the site looks and nothing else.
The brief was that the site felt dated. Six months later it is modern, the team is relieved, and the pipeline reads exactly the same. Nobody changed who the site was for, or what it said in the first screen, or how many fields stood between a buyer and a conversation. The design was the only variable anybody touched.
B2B buying is slow, committee-driven and mostly done before anyone talks to sales. The site is read by four people with different questions, and a redesign that does not answer any of them differently will not change the outcome.
So we start with who it is for and what has to be true for them to act, and the design follows from that.
What B2B website design services cover.
02Conversion rate optimization
Pages structured around how B2B buying actually happens, with the form friction, the proof and the next step designed rather than inherited from the old site.
screens first
Data structure
First screen
In front of users this quarter
03Design and Webflow build
The site itself, built so your team can publish and edit without a developer in the loop for routine changes.
slow at 5,000 records
Front endXano API
Fast once it grows
04SEO and demand capture
The pages that get found by people already looking, and the technical foundation that lets them rank.
added one at a time
ApproveSyncNotify
Sequenced deliberately
Built for B2B teams who report on pipeline, not on page views.
Built for B2B companies with a real sales process, a site that prospects read before they ever take a call, and somebody internally who has to show what marketing produced this quarter.
Why the site still works a year after launch.
The same redesign, two very different second years.
Dimension
A typical B2B web design agency
Seattle New Media
What the brief optimizes for
How the site looks
What the site has to make happen
Who can change it afterwards
A developer, on a ticket
Your marketing team, the same day
450+ sites delivered
Conversion work
A phase at the end, if the budget holds
A pillar from the start, with tracking set up
Platform
Usually WordPress with plugins
Webflow, where we publish two Marketplace apps
After launch
A new scope of work
Same team, still reachable
5.0 on Clutch (38)
We build software on Webflow, not only with it. Two of our own products run on the Webflow Marketplace, ConsentBit and AccessBit, which is why the handover is built for a team that will keep changing the site rather than for one that will not touch it.
Four phases. No communication gaps.
Four phases. No communication gaps.
- 01
Positioning and audit
Who it is for, what the current site is costing you, and a conversion baseline
- 02
Architecture and design
Page map, message hierarchy, then the design
- 03
Build on staging
Reviewable throughout on your staging domain, with tracking in place before launch
- 04
Measure and iterate
What changed against the phase 01 baseline, then the next round
Phase 01 ends with a conversion baseline you keep, because a redesign without one is a matter of opinion.
Site looks fine and the pipeline says otherwise?
Send us the URL. We will tell you whether the problem is the message, the structure, the friction in the form, or that nobody can find the page.
What actually moves B2B conversion, and what does not.
We have rebuilt 450+ sites. This is the pattern.
Clarity about who it is for beats everything.
The single biggest lift in most B2B redesigns is a first screen that names the buyer and the problem plainly. It is also the change teams resist most, because narrowing feels like losing people.
limit
Removing friction beats adding persuasion.
Fewer form fields, a visible next step, and no demo request that reads like a credit application. Most B2B sites lose more buyers to effort than to doubt.
Proof has to sit where the doubt is.
A logo wall on the homepage does less than one relevant case study on the page where the buyer is deciding. Proof works where the question gets asked, not where it is convenient to place.
The buying committee reads different pages.
The person who finds you is rarely the person who signs. A site that only speaks to one of them stalls quietly in the middle of the funnel.
?
What does not move it.
A redesign on its own. Animation. A new font. More pages. We have watched all five ship and change nothing, which is why phase 01 starts with a baseline instead of a moodboard.
Not ready to book a call yet?
The B2B Website Conversion Checklist (PDF)
The checks we run on a B2B site before recommending anything: first-screen clarity, form friction, proof placement, the paths each member of the buying committee takes, and whether conversions are being measured at all.
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The checks, nothing else.
What our clients say
Read our client reviews450+
Webflow builds delivered
5.0
On Clutch (38 reviews)
5.0
on Google
“We originally hired Seattle New Media to build a complex, layered resource page to assist our users and intuitively drive them to additional content...”
“We needed our webflow website built in a really short timeline and Seattle New Media was able to work within not only our time constraints but...”
“Partnered with Seattle New Media on a project and they were awesome. Super collaborative, tons of experience, just overall a great...”
“Seattle New Media has helped us revamp our website and increase online traffic with Sharpspring CRM, Social Media Marketing, Search Engine...”
Frequently asked questions
How much does a B2B website cost?
It depends on the scope rather than on a package, and anyone quoting before seeing your site is guessing. What moves the number: how many pages, whether positioning and messaging are settled or need working out, whether the CMS needs restructuring, and whether conversion tracking exists today. Book a strategy call and we will tell you which of those apply to you.
What makes B2B web design different from B2C?
Longer cycles, several people reading the same site for different reasons, and a decision mostly made before anyone talks to sales. It changes what the site has to do: less persuasion in the moment, more clarity and proof available at every stage.
Do you do the copy and messaging as well?
Yes, and it can be scoped either way. We work out the positioning and message hierarchy with you, and our writers either draft it or hand your team the map to write against, with up to three rounds of revisions. Copywriting services →
Why build on Webflow rather than WordPress?
Because your marketing team can change the site without a developer, and there are no plugins to keep patched. We are a Webflow Enterprise Premium Partner and publish two apps on the Webflow Marketplace. If you are on WordPress now, moving is a known path. WordPress to Webflow →
Can you redesign our site without losing our search rankings?
Yes, and that is a specific piece of work rather than a promise. We crawl before design starts, map every URL, test redirects on staging and compare crawls before go-live. Website redesign →
We are a B2B SaaS company. Is this the right page?
Probably not. B2B SaaS website design → is the closer fit, since product-led signup and trial flows need a different page structure.
Do you work with our existing brand guidelines?
Yes. Most B2B redesigns start with a brand that is settled and a site that is not, and that is a shorter project than it sounds.
How do you measure whether it worked?
Against the baseline we take in phase 01, which covers conversion rate, the paths people take and where they drop out. If that baseline does not exist yet, setting it up is part of the work.
Do you offer support after launch?
Webflow agencyWebsite redesignB2B SaaS website designWebflow SEO servicesWordPress to WebflowWebflow Maintenance
Send us the URL. We will tell you what is costing you.
Bring us the B2B site that looks fine and is not producing conversations. You will get a straight answer on whether it is the message, the structure, the friction or the traffic.
Reviewed by a strategist, not a salesperson.