01Base design and data modelling
Tables, fields and links structured for how the work actually flows, with views per role rather than one table everybody filters differently.
AIRTABLE CONSULTANTS AND DEVELOPERS
Airtable consultants for teams whose spreadsheets stopped coping.
We design the base, sequence the automations, and hand it over documented, so you are not the only person who understands how it works. In-house team, based in Seattle, no subcontracting.
500+ builds deliveredEnterprise Premium Partner since 20225.0 on Clutch (38)5.0 on Google (64)
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Airtable starts as a better spreadsheet and ends up running the business.
One team builds a base to track something. It works, so another team copies it. A year later there are eleven bases, three of them nearly identical, the automations fire in an order nobody chose, and the person who built the first one has left.
None of that is an Airtable problem. Airtable will hold what you put in it. The question is whether the structure was designed or whether it accumulated.
We design the structure first, because that is the part you cannot retrofit once the data is in it.
What we build in Airtable.
02Automations and workflows
Approval chains, notifications and scheduled jobs built so the order they fire in is deliberate, and documented so the next person can follow it.
03Integrations with your stack
Airtable connected to the CRM, the website and the warehouse, through the API rather than a per-record automation that falls over at volume.
04Interfaces and internal tools
Interface Designer builds for the people who need to use the data without touching the base, plus custom front ends where Interfaces hit their limit.
Built for teams where Airtable runs real operations.
Built for teams where more than one department depends on the same base, the automations have consequences, and somebody would notice within the hour if it stopped.
An Airtable setup your team can run without us.
The same brief, built two ways.
TYPICAL AIRTABLE FREELANCERSEATTLE NEW MEDIA
StructureBuilt around today’s requirementData model designed before the first field
AutomationsAdded one at a time as they come upSequenced deliberately and documented
IntegrationsPer-record automationsBuilt against the API, holds at volume
Handover
A Loom and good luck
Documentation, training, and a recorded walkthrough you keep
AvailabilityOne person, one calendarIn-house team, nothing subcontracted
Airtable is one part of what we do. We also build the website it feeds, the integrations that carry the data, and the front end your customers see. One team, one invoice, nobody pointing at each other.
Airtable already creaking?
Bring us the base. A technical lead will tell you what to restructure, what to automate, and what does not belong in Airtable at all.
Four phases. No communication gaps.
Four phases. No communication gaps.
- 01
Audit and data modelling
Key deliverable: Current-state map, proposed schema, integration list
- 02
Base build and views
Key deliverable: Structured base, views per role, permissions set
- 03
Automations and integrations
Key deliverable: Sequenced automations, API connections, test runs
- 04
Interfaces, training and handover
Key deliverable: Interface builds, documentation, recorded walkthrough
You sign off on the data model before anything is built, because changing it afterwards means moving the data.
When Airtable is the wrong answer.
We would rather say this on the call than after the build.
Record volume
Airtable has per-base record limits by plan. Past a few hundred thousand rows you are managing the limit rather than the data, and a database with an Airtable-style front end is the cheaper answer.
Reporting depth
Rollups and grouping cover a lot. Multi-table joins, historical snapshots and anything your finance team calls a reconciliation do not belong here.
Who sees what
Field-level permissions are limited. If different departments must never see each other’s rows, that constraint shapes the build and sometimes rules Airtable out.
Rate limits
The API caps requests per second per base. High-frequency syncs need batching and queueing, not more automations.
What we do instead.
Postgres or a managed database behind a custom front end, or Airtable kept for the part it is genuinely good at with the heavy data moved out. We will tell you which on the call.
Not ready to book a call yet?
The Airtable Base Health Checklist (PDF)
The 20 checks we run on an inherited Airtable base before we touch anything: structure, automations, permissions, integrations and what breaks at scale.
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The checks, nothing else.
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Frequently asked questions
What does an Airtable consultant actually do?
Designs the data model, builds the base and the automations, connects it to your other tools, and hands it over documented. The work that matters is the structure, because that is the part you cannot change easily once the data is in.
What is Airtable used for?
Tracking and running operational work: pipelines, inventory, content calendars, projects, applications. It sits between a spreadsheet and a database, with views and automations on top.
Is Airtable basically Excel?
No. Records link to each other, so one change updates everywhere it is referenced, and views let different roles see the same data differently. That linking is the actual difference.
How do we know whether we need a consultant or just training?
If the base works and your team is slow with it, that is training. If the base fights you every time requirements change, that is structure, and training will not fix it. We will say which on the call.
Are you an Airtable partner?
Not yet. We have applied to Airtable’s services partner programme and are waiting on a decision. What we can show you now is 500+ builds delivered, an Enterprise Premium Partner designation on Webflow, and work for teams at AT&T, Microsoft and AWS that anyone can verify.
Can you connect Airtable to Webflow?
Yes, and it is one of the most common things we are asked for. Two-way sync through Whalesync or the API, with the CMS structured so the sync does not fight the collection limits.
What does Airtable cost to run?
Airtable prices per seat, and the plan tier decides record limits, automation runs and permissions. Most of the cost surprise comes from seat count rather than the tier, so we size that during the audit.
How long does an Airtable project take?
Four to eight weeks for an audit, rebuild and handover, depending on how many bases are in scope and how much data has to be migrated.
Will we be locked in to you afterwards?
No. The handover includes documentation, a recorded walkthrough you keep, and training for whoever runs it day to day. Most clients stay on retainer because they want to, not because they have to.
Do you work with platforms other than Airtable?
Yes. Webflow, Sanity, Make, Zapier and n8n, and we build custom front ends where no-code stops. No-code and integrations →
No-code & integrationsWebflow agencyWebflow integrationsHeadless CMSCMS migration servicesWebflow maintenance
Send us your base. We will tell you what to fix.
Bring us the Airtable you have, however messy. A technical lead will come back with what to restructure, what to automate, and what should move out of Airtable entirely.
Reviewed by an engineer, not a salesperson. No decks, no automated sequences.