Why Use Webflow to Create Your Website? [15 Top Reasons]

Why Use Webflow to Create Your Website

Building a creative website that reflects your brand’s personality is difficult when content management systems restrict their customization options. 

In today’s times, every brand must have a website that is responsive, fast, and user-friendly to ensure it contributes to growing the business. Webflow is one such platform that tackles these concerns and simplifies the design and development process. 

In this article, we discuss 15 reasons why you should use Webflow to create your website. 

What is Webflow? 

Webflow is a dynamic cloud-based content management system (CMS), web design tool, and hosting platform. It is a no-code platform that empowers you to design, build and launch responsive websites. 

Its drag-and-drop interface allows you to create high-performing websites that provide an engaging experience to any viewer. It offers several tools that help you minimize maintenance, scale your website and create a robust platform for your business. 

15 Reasons to Use Webflow for Your Website

Webflow offers great advantages over other CMS. Here are some distinguishing factors that make Webflow an ideal choice to develop a website:

1. Customizable

Source: Webflow

A significant advantage of using Webflow is that it offers full design control. You can customize the themes and templates or design them from a blank canvas. Create a website that truly reflects the brand personality with the autonomy to scale the site. 

2. Live prototyping

webflow prototyping
Source: Webflow

Webflow enables you to create visual design mocks and the final website using live prototyping. It helps set realistic expectations of the final design and helps understand the interactive elements while prototyping. 

3. Increased productivity

Webflow helps teams collaborate and develop the website. It reduces development time as teams develop and design the website simultaneously. Similarly, content teams can edit while the design continues. Webflow also makes it easy for project managers to oversee the process. 

4. Reduce development time

With increased collaborations, the development time using Webflow reduces. Additionally, it offers responsive designs, which make it easy to adjust elements to ensure they suit mobile, tablet, and desktop interfaces. 

Recommended Read: Is Webflow good for developers?

5. No plugins

Webflow websites do not require plugins to create a functional and fast website. The lack of it helps create a stable website and eliminates the need to micromanage and update plugins. In some cases, plugins may make the site slow or break it. Such situations become negligible with Webflow.

6. Custom client-facing CMS

Webflow’s Editor allows you to provide clients with access to customize specific elements without the fear of disrupting the site. It allows them to edit static content and manage dynamic collections so they can draft or publish blogs, case studies, and new products.

7. Secured hosting 

Webflow complies with high-security standards to restrict access to the backend. It offers a free SSL certificate to secure the website. Additionally, its globally-distributed AWS-powered hosting stack ensures your website runs smoothly. 

secured webflow hosting
Source: Webflow

It uses a content delivery network (CDN) to ensure pages load quickly, irrespective of the viewer’s location. Fast hosting technology contributes to excellent customer experience. 

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8. Intuitive visual editor

webflow visual editor
Source: Webflow

Webflow’s visual builders provide a drag-and-drop interface, making it easy to create complex designs. You can customize the theme, or build it from scratch. Moreover, Webflow is a no-code platform making it easier for beginners and professionals to develop websites. 

9. Immersive interactions

Interactions help create an immersive experience for anyone visiting your site. Webflow offers several tools to animate and create hover states, parallax, reveal animation, progress bars, and auto-load elements that contribute to the website's aesthetics. It enables you to customize the control triggers and effects to suit your design style. 

10. Ability to build landing pages at scale

With Webflow, you can quickly and easily build beautiful, customizable, and highly targeted landing pages at scale in no time!

webflow landing pages
Source: Webflow

You can either use dynamic landing page templates or create them from scratch.  

The intuitive drag-and-drop editor makes it easy to get started, even if you're not a web developer. Check out this handy resource from Webflow to learn more about creating landing pages in Webflow. 

11. Pricing flexibility

Webflow offers multiple options in pricing to suit everybody’s requirements. It has free plans for someone learning the platform, and paid plans for startups, enterprises, agencies, and freelancers. 

Each pricing plan allows developers and designers to access its responsive designs, interactions, animations, swatches, backups, and reusable elements. 

12. SEO controls

webflow SEO controls
Source: Webflow

Webflow provides you with flexible content management tools to make the site SEO-optimized. You can control the SEO markup, indexing rules, redirects, and schema markups.

You can also define meta titles, descriptions, and image metadata to optimize the content and make it more accessible to search engines.

Further Reading: Is Webflow good for SEO?

13. Site audits

Webflow identifies critical and moderate errors in the site content that may affect its accessibility and search performance. It offers an Audit panel to track these threats and helps you edit the content before publishing.

These minor tweaks can help your site rank better on search engine results pages (SERPs). 

14. Clean Code

If you're someone who likes clean, organized code, Webflow is for you.

With Webflow, everything is automatically organized, logical and neat - making your life (and your developer's life) much easier. A clean code means your website will be much faster and more responsive.

15. Logic-based workflows

Logic helps you automate a website natively. It routes actions like sales leads, updating user-generated content, and more within the site. 

webflow logic
Source: Webflow

Webflow provides a flow editor that allows you to set triggers, conditions, and actions to automate complex marketing assets that streamline workflows and sales nurturing. 

Related Articles:

Pros and Cons of Webflow

How to Create a Multilingual Website in Webflow

Final word

Webflow is an intuitive platform that enables you to create user-friendly, responsive, and fast websites within a short turnaround. 

Its robust hosting capabilities make the site secure and enhance user experience. The platform offers scalability, making it a preferred choice for freelancers, solopreneurs, small and medium businesses, and enterprises. 

If you are a beginner and need support to build a website, consider reaching out to Webflow-certified experts to leverage the full potential of the platform and build a functional website.

Looking for a Webflow-certified developer to build a website?

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About Seattle New Media

We’re are a top rated Webflow agency specializing in designing and developing websites using Webflow. Whether you need a simple site or something more complex, we can help you create a website that's modern, responsive, and easy to use. Contact us to get a quote!

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