Website Maintenance Checklist for Better Performance
A website has an important role to play in your business’ success online. However, there might be several factors that prevent your website from attracting visitors and generating leads, as expected.
Though it is normal for websites to encounter glitches that might intervene with their functions or other operations, it is important for you to test your website’s performance regularly. Here is a website maintenance checklist for better performance.
1. Analyzing website performance
Keep track of your website’s performance reports to identify any potential problem spots. Tools, such as Google Analytics, can be used for monitoring the traffic to the website, orders, bounce rates, and form submissions.
Regular analysis and monitoring of these metrics on a monthly basis will help you to identify any problems. If any specific pattern is identified, you can set up alerts to email you the trouble spots, whenever it arises. Some of the examples include high bounce rates, dip in conversion rates or goals, and even an increase or decrease in visitor engagement.
2. Testing website forms
If your website uses forms to capture email ids, leads, or for any other inquiry purposes, you need to test these forms to ensure that they are working as expected. In addition, you need to test if the internal process that is used for responding to these inquiries is completely functional. You can examine the time taken for someone to respond. Analyze if the response is appropriate.
Most websites have forms to collect email addresses, leads, or other inquiries. Each form should be tested to make sure the user experience is working as expected. But testing should not end there. It’s crucial to test your internal process for responding to those inquiries. How long does it take for someone to respond? Is the response appropriate?
When people receive an auto-response email, some kind of action is expected soon. The email informed them that their question or query has been received, and the business will be processing it soon. Sometimes, they might be expecting a call back or an email providing a satisfactory response to your query. However, after a couple of days or weeks, no one reaches them out. Imagine how frustrating it is to wait with no updates or follow-ups when the people trusted the business to provide a satisfactory response.
Despite all these, one of the users decide to call the business but unfortunately, the business has not listed a phone number on its site. The user would never come back!
While you test your front-end user experience, make sure you are also testing the processes that are involved in handling those inquiries.
Don’t forget to test your order process and ensure that it works fine. For an e-commerce site, you must test the order process:
- Navigate through the products’ page
- Add items to cart
- Checkout and make payment
If at any point the shopping process or payment process is faced with a technical glitch, testing it regularly would help you to find where it went wrong.
3. Security checks
One of the most important factors to check on a website is its security. Any loopholes could make your website vulnerable to cyberattacks. The laws around data and privacy are constantly changing. Make sure your website’s security is strengthened in line with these policies. A secure website has a great role to play in your interaction with your users, which, in turn, changes your rankings in the SERPs.
Your website would have a lot of content and data that you don’t want to lose at any cost. So regular back-ups of your site’s files and the database will help in avoiding any losses later.
5. Testing website speed
We know that users grow impatient when a website takes more than three seconds to load. A website that loads faster is recommended as pages that load slow have higher bounce rates as visitors tend to leave such sites quickly. You can use tools, such as Google Page Speed Insights, to review the speed of your site and then fix the pages that take too long to load.
6. Testing website links
Just like a page that takes too long to load, a page that gives errors (page not found) offers a poor user experience, leading to an increase in bounce rates. When you run a quick check on a monthly basis, you can spot any links that might need fixes and make sure that your people do not have to encounter the “Page not found” error.
Here is the weekly website maintenance checklist:
You need to examine those tasks that you need to complete on a weekly basis so that all the critical functions of the site are taken care of without any interruption.
1. Fix broken links
To fix broken links:
- Look for typos or spelling errors in the link
- Set up redirects to the new page
- Replace the link with a different page
Update software or plugins (For site builders only)
2. Check the website forms (make sure the responses are delivered as required)
3. Update plugins
Perform the following activities as part of the quarterly website maintenance checklist:
- Analyze your website’s performance to identify weak spots, including design, formatting, and visuals, and the design and placement of the call-to-action (CTA) button
- Keep updating your website’s content
- Examine your website’s performance on different browsers
If you’d never given serious thought to website maintenance, start making it a priority at the earliest because your business’ growth and success depend on the website’s performance.
You can always perform the above activities yourself. However, we recommend you hire a professional website maintenance company to help you with the tasks.
Seattle New Media offers high-quality and affordable web maintenance services. For a consultation, contact us today.