Custom Website Design vs Template: Pros & Cons

Custom Website Design vs Template Pros & Cons

Are you planning on designing a new website for your organization? Unsure of your choices to design your website: custom website design or template?

Looking for help? Seattle New Media is a top web development company, and we can help you with all your website-related needs.

In the long run, your choices would play a great role in enhancing your business’s digital marketing strategy. So, you need to be mindful of your futuristic requirements as well, regardless of whether you choose a custom website design or a template.

If you are starting to understand your options for designing a website, this blog will help you understand custom website designs and templates, and the major differences between these.

What is a custom website design?

A website that is designed from the scratch, without including a template, is referred to as a custom website design. A custom website design is unique and offers flexibility and software integration. A custom website design cannot be built on platforms, such as Joomla or WordPress.

A website that is designed and developed using an existing platform, offering ready-to-use design and functionalities. This kind of website is designed from a template.

While a template offers you a lot of built-in options, there are no such options when you are opting for a custom website design. You can save costs and time when you are working with a template to design your website. You are already aware of the charges and all functionalities are readily available before you even start working on your design.

Most templates have all functionalities and features ready; all you must do is set up and you’re ready to go live. Regardless of whether you are good at coding or not, you can get your website up and running. Using a template, you’d have only limited options to update your design in the future, if needed.

When it comes to a custom website design, you have nothing ready. You must start from the bottom up, building each functionality that your business demands. This process is time-consuming and expensive in comparison to using a template. You will need to hire expert web design professionals to design if you have limited or no knowledge related to website design and development. However, in the future, you will be able to incorporate any new changes or update your website, if needed

At Seattle New Media, our teams of designers and developers work closely with our clients to understand their requirements so that we can decide which approach would suit their business’s requirements:

  • Why do they need the website?
  • Who are the potential targets?

Let us examine the major differences between a template and a custom website design.

Template-driven websites

Several platforms and website providers are offering themes and templates to help businesses design websites:

  • Wix
  • Squarespace
  • GoDaddy
  • WordPress
  • Webflow and others

WordPress offers several themes (including paid and free themes). Most website development agencies can help you design a WordPress site. However, based on the business’s requirements, the kind of site that is required differs.

Some websites might be needed to serve simple purposes. A themed approach works the best for such sites with little or no custom requirements. You can save a lot of money and time on the design and development requirements, which you can invest into building an excellent digital marketing strategy for the site, which will attract, engage, and convert your potential prospects into loyal customers.

However, in the course of time, your site might be faced with issues, such as increased loading time or others. Some web design companies don’t include ongoing help (maintenance and support services) when they use a template to design a website as they might be unfamiliar or have no knowledge concerning the underlying code.

Pros of using templates:

  • Cost-effective
  • Can be integrated with third-party apps
  • Offers various industry-specific themes, which you can choose depending on the nature of your business

Cons of using templates:

  • You’re left with a site that uses a boxy theme (built-in design doesn’t leave you with many options to customize the design as you desire)
  • Some templates might not be mobile-responsive
  • Finding support is challenging
  • Add-ons and third-parties integration might slow down the site
  • No option to include SEO

Custom website designs

Many organizations, including large-sized businesses, prefer custom sites as these are found to be more effective in driving sales and promoting business growth in comparison to the templates.

Your custom website design is unique to your business’s website. Unlike templates, you don’t have to worry about spending money on features or functionalities that are not useful.

Pros of implementing custom design:

  • Build a site from the scratch, considering your customers’ needs
  • Optimize your site for the search engines from the beginning
  • Test your site for all browsers and devices
  • Support is always available

Cons of implementing custom design:

  • Time-consuming and expensive
  • Includes the collective effort of designers, developers, QAs, and digital marketing professionals

Wrapping up

Custom website designs are a choice of well-established brands, having the time and money to invest in shaping their brand’s reputation. For those small-sized companies or start-ups that target local audiences, a template is a preferred choice.

About Seattle New Media

At Seattle New Media, we have a team of designers and developers, who are experienced at designing and developing custom websites. Contact us for a consultation today!

‍Marketing Team