Importance of Website: Why Website is Important for a Business
A website acts like a digital visiting card for your business and can prove a game-changer.
A research conducted by eMarketer and Statista shows that online retail sales will reach $6.51 trillion by 2023, with eCommerce websites taking up 22.3% of total retail sales.
A website can become a valuable asset for your business to cope with changing consumer behavior.
In the following article, we discuss 19 reasons why your business needs a website, now more than ever.
19 reasons why website is important for a business
A professional website opens your business to opportunities and helps increase revenue. Let’s explore how a website can help reach more customers and expand, even globally.
1. Establish credibility and build trust
In 2011, Google introduced the Zero Moment of Truth, or ZMOT, which focuses on how consumers research online for information and make purchase decisions. A website helps your business interact with consumers at ZMOT to establish you as a credible and trustworthy business.
Just like a pamphlet or a brochure, a website can share credible information about its business. Furthermore, it helps create a brand image in the eyes of new customers by showcasing your values.
2. 24x7 sales channel
A website enables customers to purchase from your business outside business hours. It allows you to reach consumers globally, making your website a powerful revenue channel. The website is always at work serving potential and existing customers from the comfort of their space.
A website costs less to develop and maintain compared to a physical store. You can easily set up a website using low-code or no-code CMS like Webflow, Shopify, or Wix.
You can use your website to announce a new product or service launch, host sales, or share relevant content that benefits your customers.
4. Business expansion
A website helps your business build brand awareness and reach new customers. It showcases your products or services and generates awareness about them. You can do SEO to increase your online visibility, reach the right audience and further expand your business.
5. Increase organic traffic
If you follow SEO best practices, your business website may show on the search results when people search for keywords related to your product or service. You can reach a new audience with consistent efforts to grow your online presence.
With more people visiting your website organically, you can build trust, increase revenue, and rise as an industry leader.
6. Improve customer experience
Consumers can also use your website to raise queries regarding a particular product or service using contact forms or chatbots. The feedback, survey, or contact forms connected to a CRM help you manage leads, address inquiries, improve business and generate sales.
In addition, having an easy-to-use and up-to-date website allows customers to see all of your products, services and special offers in one place, helping them make an informed decision.
7. Complement digital marketing efforts
A responsive and user-friendly website helps facilitate digital marketing efforts. It helps you create an email database for marketing, content strategy to improve organic traffic, and develop landing pages for ads. You can reach a broader audience through Google Ads and Facebook Ads and direct them to your website for conversion.
8. Create a local presence
If you are running a local business, a website can help reach a relevant audience searching for your products and services.
According to Safari Digital, 97% of users use search to find local businesses. Being visible online will help your business increase revenue and visibility in local markets.
Read more: How to Rank on Google Local Pack
9. Attract potential business partners
Whether you sell products or services, a website can help you find new partners that can help you expand your business.
Marketplaces and service providers may find your business on search engines and contact you with a proposition. A website helps them understand your company, values, and products and identify collaboration opportunities.
10. Expand your team
Your website can help you reach the right talent to expand your team. Job seekers often search for a business website to determine its legitimacy before applying for a job. They understand the company culture, values, mission, and vision to decide if they want to join your team.
11. Analyse data
With advertising and organic traffic, businesses can reach new audiences and collect quantifiable data. You can track how visitors use your website with robust digital analytics tools. Understanding the analytics also helps you determine the effectiveness of advertising and its impact on the customer journey.
12. Assess competitors
When you search online using keywords that your potential customer would use, you can identify competing websites that rank for them. A website helps you determine your position in the market compared to your competition.
It will help you understand how your business and marketing efforts compare to theirs and make a strategic business decision to grow.
13. Understand your customers
A website helps you collect sales and customer data that can be used to understand sales trends and customer demographics. It helps determine what your customers look for before making a purchase. Collecting such information can help create products and services that add more value to your customers.
14. Test your product or service
You can use your website to connect with your customers and test products. You can provide them free samplers and collect feedback to determine market acceptance. This way, you can evaluate a new product or service before heavily investing in it.
15. Acts as portfolio
A website can act as a portfolio for your business, making it easier to connect with customers and potential partners.
By displaying key elements such as customer testimonials, case studies, or even awards that you've won, you can give potential customers and partners confidence that you provide quality products and services. This helps you establish credibility with both existing and prospective customers.
16. Clarify customer's question
Having a consistent conversation with your customers is good. The website is the right environment to communicate with your customers directly.
Customers may tend to have basic questions or may have doubts about your product and service or anything about your brand or business. And they may expect an immediate response.
The website can make that simpler with the help of Frequently Asked Questions’ column or customer service chatbot. This also enhances the overall user experience.
17. Upsell your product or service
A website helps you create product bundles or add free samplers to a customer's purchase. It is an effective method to introduce a new product and show complementary products to your customers. It helps increase the cart value and helps scale revenue.
18. Add more value to your customers
Use your website to create marketing or email lists to build a loyal customer base. You can use your website to create personalized shopping experiences for your customers depending on their purchase behavior.
19. Eliminate intermediaries
A business website helps you connect directly with your end consumer. It also reduces the costs spent as commission to intermediaries. You can collect first-party data and completely control your brand presence and customers.
Here's a simple infographic to help you visually understand the importance of having a website.
To conclude, having a website is vital for any business to succeed in this day and age. It provides your company with long-term success in generating leads and conversions while building a loyal customer base.
Investing in a well-designed website will bring you long-term returns and make your business stand out from the competition.
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