Tips for Marketing to a Global Audience
Do you own a business that has been doing a great job at attracting local audiences, engaging them, and driving sales? That is excellent!
While you are doing a great job scoping local audiences, imagine the exposure your business could get if you extended your reach above and beyond. Social media has been closing the gap brought about by geographic barriers, driving people from across the globe to explore new products and service offerings.
Digital marketing services are not limited to targeting local crowds but cater to global audiences by:
- Reducing sales risks to enhance sales across different geographic locations
- Offering a competitive edge
- Reaching out to a greater audience and enhancing the brand reputation through innovative awareness campaigns.
This blog post reflects on tips to market to a global audience.
1. Seek and you shall find
Consult with your digital agency and review the strategies it implements to extend your business’s reach. If local influencers are not part of the agency’s agenda, recommend your team to consider it.
Often, people tend to dismiss seeking local influencers as they are unaware of the perks these people could bring to the table. Firstly, local influencers can play a vital role in encouraging your people to try new things. Besides, these influencers have the power to motivate people into trusting a brand.
You can do some research to learn about the people who are actively promoting similar products or brands. Look for people with a huge base of followers across different platforms, such as Instagram, Facebook, and so on.
Once you win their trust, they will work toward generating and nurturing your target audience’s interest in your brand.
2. Your website is always a work in progress
Once your website is up and running, you have a lot of unfinished work to do. SEO will take forever. If you are not an SEO expert, hire a digital agency to assist you with the requirements.
You have to start with content creation. We are not talking about just any content, but content that will resonate with audiences across the globe.
Work with SEO professionals to optimize your site so that it is featured in searches. Write content that adds value to your customers and solves their problems.
When it comes to the content part:
- Hire a professional content writer.
- Create engaging content.
- Include eye-catching captions, punchlines, and bullet-point lists.
- Use keywords that are most searched for by people across the globe.
Since you are targeting an international audience, it is best to minimize the use of text within images, as none of the text will be translated. For the remaining text, make sure machine translation works. When it comes to your site’s shopping cart, make sure it is in line with international standards of shopping.
3. Learn more about different cultures
If you want to reach out to audiences beyond your region, you need to know more about them. Once you understand various cultures, you will be able to develop strategies to target people accordingly.
Gather as much information as you can. Each detail counts in building your user persona that resonates with your real targets.
Additionally, you need to find out how the audience perceives your brand. A lot of things can change in a short span of time. Life has changed a lot since the pandemic. So, you need to keep an eye out for the changing trends in your industry.
All these aspects will help you in offering personalized services to your audiences.
4. Examine the effectiveness of your content
We are talking about a large group of audiences here. A lot is at stake when it comes to impressing people around the world. There is a lot of pressure on you with the entire world watching you.
When you write content, it should be insightful. Long gone are the days when businesses focused on writing promotional content. Such forms of content do more harm than help.
If you need to understand what kind of content your readers are looking for, you need to do some research. Watch out for your audiences on different platforms. You can start by researching the kind of content that your people like. This will give you a perspective on where to begin.
Your cultural research will help you understand their local events, holidays, and more.
You can use the insights from your cultural research and combine them with your ideas to send your audience personalized messages.
Then there is the language barrier. English is widely used. But you will have to consider using translation when targeting a majority that speaks another language.
You can get professional assistance for translation into the language of your choice. Of course, there are many translation tools available online. But we cannot determine the authenticity of these tools.
A business can grow only if you are ready to explore your options. Reach out to audiences across the globe. Engage with your people in their language. Make business transactions as easy as possible so that they love your brand and put in a good word with others.
Your audiences are your best ambassadors.
About Seattle New Media
Seattle New Media is a digital marketing firm based out of Seattle, offering customized services to our clients to take their businesses to the next level. For a consultation, contact us today.