Google URL Builder: Learn to Track Campaigns in Google Analytics
How often do you track your ad campaigns? After creating an ad campaign, some businesses neglect or forget to track the results. However, this creates a gap in their understanding of whether the ads are working or not. Tracking your ad campaigns daily offers insights into whether your campaigns are effective or not.
As the name suggests, “Pay-per-click management campaigns,” a lot is at stake and you need to find out if your strategies are working or need to be changed. Google Analytics URL Builder can be used to track your ad campaigns to help you understand if your campaigns are effective. Based on your findings, you can enhance your campaigns or replace them with other ideas. If you don’t track your efforts, you will never know which campaign idea was behind the traffic.
Let us explore the Google URL Builder and its features.
Campaign tracking with Google URL Builder
In the campaign tracking process, you can add a special tracking code to your URL. This process of tracking campaigns is also known as UTM tracking codes.
Using UTM tracking codes, you can understand the driving force behind users visiting your site.
Google URL builder
Any digital marketing company implements marketing strategies with one goal: customer conversion; sometimes, it is also for creating brand awareness. Once you implement these marketing strategies successfully, next use the Google URL builder to track each strategy or campaign and see if your efforts are paying.
Now, you need to distinguish between the strategies that work and the ones that don't. You can put your money only on the best strategies while terminating the campaigns that do not bring any traffic.
How do you plan all these?
You can use your email service provider or others to track the click-through rates, and views. However, you need to set up goals in your Google Analytics to explore what factor in your campaign triggered users' attention, causing them to take the desired action, improving sales.
Implementing the Google URL builder
Your Google URL builder acts as a web interface making it easier for you to add parameters to URLs to track campaigns in Google Analytics. Use the UTM builder to translate your campaign variables into an URL, containing the UTM tags required for tracking.
Setting up custom campaigns
Manual setup: You can set up campaigns manually by adding parameters and values to your URLs
Platform: Use one of the platform-specific URL builder tools for creating your URLs and appending the right set of parameters
Based on where you are publishing your ads, e.g., for android apps, you can use the Google Play URL Builder, for iOS apps, the iOS Campaign Tracker URL builder is available and for all others, the Google Analytics campaign builder is available:
- Website links: Campaign URL Builder available on the Google Analytics Demos and Tools site
- Android-app ads: URL Builder available on Google Play Store (During the initial stage, setup Google Play Campaign Attribution in your SDK. Google offers insights to complete this set up in your Android SDK)
- iOS-app ads: iOS Campaign Tracking URL builder available
Manually setting up:
For setting up your custom campaigns manually, use a question mark to keep the parameters apart from the URL. Use an equal sign for pairing up the parameters and values. Use an ampersand to separate each of the parameter-value pairs.
Google cites the below example to demonstrate the manual setup:
After adding these parameters to the URL, you can capture reporting data related to the ad campaign. You can custom generate your URL or you can use a URL generator for this. Three types of generators are available as discussed above to generate URLs for various requirements.
You can always start from any order when adding parameters to any URL. As Analytics is case-sensitive, you need to be careful when defining each value.
Click here to find out more on Campaign setups.
After signing into your Google Analytics account, you can follow the below steps to track the custom-campaign data:
- Navigate to your view
- Open Reports
- Choose Acquisition and then go to Campaigns
Start tracking your ad campaign efforts and make changes to your Pay-per-click management campaigns accordingly. Regardless of the size of your business or industry domain, if you are prioritizing paid ad campaigns, you need to keep them on track to identify the source of traffic for future references. The insights will help you understand what works best with your people and help you plan your ad strategies accordingly.
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