Top 5 Design Tips for Home Builder Website

Design Tips for Home Builder Websites

Has your home builder website experienced a dip in customer engagement or sales recently? Only if you can reach, attract, and appease your future clients can you accomplish your goals in the home-building industry. An impressive portfolio will play a vital role in attracting, engaging, and converting your clients.

If you are looking to improve your home-builder website, reach out to us. We're a professional web design company, offering top-notch web design services.

In this article, we will share some design tips to make your home-builder website impressive:

1. Simple ideas will play the trick

They say, “First impression is always the best.” A highly complex site is likely to jinx up the magic that your site was expected to materialize. Keep your site as simple as you can to impress your people:

  • Choose a minimalist and professional layout or design for your site
  • Avoid cluttering your menu bar (include only the most important tabs, such as About Us, Services, Portfolio, Blog, and Contact)
  • Bless your website with a classic color scheme (a lot of bright colors can be overwhelming)

When it comes to content, keep it simple and short. Any form of content – long- or short-form content works if it is informative. Using generic content is likely to increase your bounce rates, bringing down your rankings in the SERPs.

While you focus on creating informative content, do not forget that your users have an attention span of fewer than 3 seconds. So if your site fails to offer users what they are looking for, as soon as they arrive on your site, they will leave and never return.

2. Static is no longer a favorite

Static design is no longer fancied. However, you may consider either a static or dynamic design when working on the technical layout of your site. A statically designed website comprises a set of HTML pages, and these HTML-coded pages make it challenging to update the content or navigate.

Though there is no arguing over the beauty of static websites, dynamic designs are the most popular choice when designing home-builder websites. A dynamically designed website is backed by a content management system (CMS). The CMS will pull all the essential information (stored on a secure database) and present the content to your users as they want.

Interactive and visually attractive websites are successful at luring clients. Thanks to leading-edge technology that makes it possible to feature appealing and functional home-builder websites. The unique user experience matters regardless of whether you choose a dynamic or static design. However, we recommend using a dynamically designed website to guarantee such an experience. In a dynamically designed website, it will be easier to make changes when compared with a static website.

3. Designing your homepage

When users reach your homepage, it should be easier for them to scan through the page and find the most important content (words or sentences) as well as images. As we discussed earlier, if you keep it simple and short, it will be easier for the users to skim through your content and process all the information.

If your design impresses your users, they will likely follow the instructions and act on those.

Follow the below tips when designing your home-builder website to make your homepage design more appealing:

Above the fold:

When users reach your website, feature the content in a spot where the users can find it instantly (saving them the effort of scrolling or clicking).


Use whitespace in between elements (leave some areas blank) to make your design appear spacious and well-balanced. Use bite-sized text for your content.


Include high-resolution images, icons, or vector art to convince your users.

Call to action:

One of the best practices to enhance engagement on your website is to include a call-to-action (CTA) button on the site’s homepage. CTA buttons provide your users with the much-needed motivation to perform the desired action.

As the homepage is the first thing that people will notice when they are on your site, it is crucial to ensure that the below info is included:

  • Who are you?
  • What are your goals?
  • When do you operate?
  • Which areas do you serve?
  • Do you have any branches? (If yes, specify the locations)
  • What makes you better than others?

4. Visual hierarchy

When a user reaches your site, you can use something known as the “Visual hierarchy” to guide them through their journey on your site. By applying various visual elements, including size or positioning, you can decide which elements should your user see first, second and next. Visual hierarchy is nothing but the visual arrangement of your site’s elements in a particular order (where you prioritize one element over the other).

5. Add a blog to your site

We discussed the importance of enhancing the readability of your content. Having a blog is equally important for the success of your website.

Blogs offer you an opportunity to present your users with interesting and unique content. Optimize your blog for the search engines for specific keyword terms to improve your chances of ranking higher in the search engines. Start with a blog every week. Later, you can increase the frequency at which you post your blogs.

Besides these, ensure that your site is mobile-friendly, and present your customer reviews and testimonials to your users.

Closing thoughts

Your home-builder website is the core of your business. With a professional website, you can feature your best works to the world, giving your clients a comprehensive idea of how your business works. Always keep an eye out for the changing trends and examine your website for any lapses.

Finally, hire a professional to build your home-builder website.

About Seattle New Media

Seattle New Media offers all kinds of website design and development services at affordable prices, with no compromise over quality. For a consultation, contact us today.

‍Marketing Team