5 Aspects to Consider Before Starting an E-Commerce Website

5 Aspects to Consider Before Starting an E-Commerce Website

Engaging in online sales, whether of products or services is not a decision that should be taken lightly. Of course, it can be very tempting to open an online store, since it offers many advantages for your company and your buyers. But it is best to first do a detailed analysis before starting an E-Commerce.

As part of this, it is essential to consider a series of issues. These can be technical, logistical, economic, legal, among others. Next, our e-commerce design experts at Seattle New Media will list the main aspects to consider before opening an online store to make the best decision.

1. Market Research and Business Plan

Opening an online store is a movement similar to opening a business or a new branch of a store. It requires doing market research and then a good business plan. In all cases, this should be the first step to follow.

According to e-commerce website development companies, the market research should consider the following points:

  • Definition of the problem: what problem of your leads would solve your product when selling online? What needs would it cover?
  • Establish research objectives.
  • Data collection: surveys, interviews, information search,
  • Analysis of results.

On the other hand, the business plan should include:

  • Goals
  • Target audiences
  • Competencies
  • Business model
  • SWOT
  • Analysis of the competition
  • Define the added value
  • Budgets

2. Digital Marketing, Something Essential

Online sales cannot escape digital marketing. If you already had an online marketing plan before establishing your e-Commerce, continue with it and make the corresponding modifications to promote online sales.

A good starting point could certainly be to open a Facebook page for your business and use it as a primary marketing channel. A content strategy combined with advertising your products on that network could be the winning combination.

Then establish a blog where you talk about the industry and review your products would help to provide further knowledge as part of an Inbound strategy, in addition to increase your SEO positioning.

Finally, an advertising campaign in Ad-words help conversions leads into customers/buyers.

3. On your Site or Externally? Key Before Starting an E-Commerce

Electronic commerce does not have to be forced on a website, although it is recommended. You can start with an external platform, with the disadvantage that they can charge you commissions and you do not have total control.

If you choose to set up the virtual store on your website, you will have much more control, because you can decide the policies for buyers such as shipping, exchanges and returns, accepted forms of payment, among others. You only have to comply with the applicable local legislation.

In this case, you have several tools to easily develop and manage your online store, such as Prestashop, Magento or WooCommerce, which is our favourite at website development company at Seattle. The best thing is to resort to the support of professional digital marketing agencies in Seattle that study the best option for your business.

Another option that some choose when possible is to combine both alternatives. You can analyze this option.

4. Logistics: Local, National or Global?

Will your online business only serve your local market? Or do you have the capacity to provide in a larger geographic region? Although this may change as your business evolves, the best thing is that your initial planning contemplates a specific market to which you are sure you will be able to serve your offer.

Here comes into play the type of product or service you offer and your logistics capacity.

Is the service you offer virtual, and there are no legal restrictions to provide it in other places? Does the service require the physical presence of qualified personnel and cannot efficiently mobilize more than in your locality? It will be best to keep it that way.

If it is a product (a tangible good), do you have the logistical, legal and economic capacity to sell it to different places?

The Internet is global. Your offer has the potential to be too. But the most appropriate thing is to make an informed decision before venturing into other markets.

5. Legality and Transparency Before Everything

Like it or not, the businesses that sell on the network are subject to comply with various obligations before the law, including some before the Treasury (payment of certain taxes).

Caring for the privacy of users is usually an essential part of it. Clean management of the information of visitors and clients is required in addition to a consent known as "Privacy Policy".

The best thing will always be honest and transparency before the clients. This does not only mean letting them know what data they will use and how you will handle them. You also need to be open about what specific products and services you offer them.

Of course, this does not mean you reveal the deepest secrets of your company and the industry. It is only about having clarity towards the client and not giving false expectations. Are you willing to do it?


The main points to consider before starting an e-Commerce are:

  • Conduct market research and business plan.
  • Start or continue a digital marketing strategy.
  • Define if you will set up your online store on your own website or in third-party service.
  • Specify which regional markets will cover your virtual store.

Know the local, state and federal or national laws that can affect the operation of your business online, as well as being transparent and honest with customers.

‍Marketing Team