Beginner’s Guide To Internal Linking For SEO
The thing about good writing is that you just can’t stop reading!
Every time you’re on a website or blog whose content you love, there’s a good chance you’ll keep hopping from one page to another, just devouring whatever is being served to you!
And this is possible because the writer has sneaked in a few internal links on each article so that you have a trail to follow!
And that’s what seasoned bloggers and SEO strategists usually do – they keep serving you more content and more services on a platter.
Via internal linking. To enhance their SEO efforts. But what is this SEO ace that we just pulled out of our sleeves?
What is internal linking?
In a nutshell, providing links to another page on the same website. And for the knowledgeable, providing hyperlinks for the same domain.
Internal linking is one of the most under-rated techniques when it comes to SEO strategies.
It helps in:
- Making navigation a piece of cake for the reader
- Outlines a certain hierarchy for your website, based on the content.
- Increases chances of your domain ranking higher
How does internal linking help?
It helps the website owner maintain a certain site architecture and helps search engines crawl the website faster.
Google crawlers go from URL to URL, trying to find and index pages in their massive keyword-based database.
So with internal linking, you are making it easier for the Google bots to find all the pages on your website and rank them.
Without these, there is a good chance Google may miss out on a few of your pages, and no amount of keywords, informative content, and marketing hacks can bail you out!
What is the general form of internal links?
<a href= “https://seattlenewmedia.com”> for better SEO optimization</a>
This is the usual form of an internal link.
- A link to another page
- Anchor text, a descriptive phrase for the content on the page you are linking to (“for better SEO optimization” in this case)
However, instead of anchor text, you could also use images, banners, or buttons – which are clickable. But anchor text is still the best practice in terms of SEO- because you can sneak in a keyword there!
Benefits of having internal links
Not many people will let you in on this secret, but we will. Internal linking is a massive SEO boost and can give you unprecedented results. See how!
1. Make it easier for Google bots to find your page
Google crawlers already follow a “URL to URL” to find and index pages. Why not make it easier for them to find your website?
With internal links, Google can speed up the process of indexation.
2. Gives your deeper content more backlinks
Now that Google knows most people get backlinks to their homepage, they have made sure it no more makes too much of a difference in rankings. But backlinks to deep content is a different story!
It helps Google judge that page as informative and the ranking of the page shoots up naturally!
3. It allows you to add another keyword you want your site to rank for!
Suppose your article is about yoga pants. But you’re selling all kinds of fitness gear and equipment. So there’s a good chance you want to rank for yoga mats as well!
In your “yoga pants” article, simply add a backlink to your “yoga mats” article and then add the keyword to your anchor text! Smart and effective!
4. Provides the users with as much information as they need!
If your content/ product has good value, then users or readers will want to surf through your website to see all you have to offer. Make it easier for them. Guide them to pages you want them to read.
You never know – the woman who came for yoga pants may just snag a yoga mat as well!
Internal Linking Practices You Should Follow Religiously
Even though it’s really a piece of cake, there are a few things you should keep in mind to get the best out of this SEO practice.
1. Always link to blogs, articles and service pages
This helps create strong site architecture and enhances your SEO efforts. Linking to Contact Us and About Us pages is of no use from an SEO point of view.
2. Keep the anchor text descriptive
Use a short phrase to explain where you are leading the reader to. However, sneak in a small phrase in a proper sentence.
Don’t give the title of the article as the anchor text- ever since the Penguin update came, it has become a punishable SEO offense!
3. Link to 3 or more articles for every new article
This is the reason why you should be creating content continually for your website. Keep writing new articles and throw in 4-5 links in each new one.
This way, Google will find and index your old blogs every time you post a new one!
4. Update newer links in older articles
Google bots love it when you update an article. Paragraphs, lines, and even links! It brings your old article back in the ranking game and indexes it.
5. Be smart and link to your highest converting pages
There are a few pages of your website which have always sold! So whenever you write a new article, circle back to those pages through links – it gives you the best chances of earning a new customer!
6. Employ broken link checkers to dodge penalties
Remember, you are penalized for broken links which lead to 404 pages. Use free or paid link checkers available, just to be on the safe side!
Seattle New Media has been playing the SEO game for a while! We know all the rules and the fact that you have to sneak in tricks of your own to rank!
If you want your content to rank and your services to sell, just drop an email and we’ll be ready with a demo!
Link building, keyword research, image optimization- we have quite a few tricks to help keep your website on Page 1 of the results!