5 Ways You Can Increase Traffic from Image Search
Your blogs are packed with mind-blowing content. You’ve optimized both on-page and off-page SEO. Titles, subheadings, URLs, backlinks. All taken care of. But have you done anything about optimizing the images? Nope. Nada.
But this mistake could come back to haunt you. You know why? Because optimizing images can help you leverage Google Search to boost your traffic!
The Google images are an untapped reservoir for your SEO efforts. They are also “content”, even though we forget that conveniently. And a massive 1 billion people visit Google images. Everyday.
Why not take advantage of this dark horse to win brownie points for yourself With the tricks we have up our sleeve, you could use your images to rank for a Google image search! Wait. What tricks? Read on!
1. For better SEO, make sure you name your image files!
Yep! We’ve done it too! Kept my image named IMG_20154 because I was too lazy to change it! But if you want to feature in top Google search ranks, go back and rename your images!
With proper context. And drop a keyword in the name if possible! If you’re talking about bluetooth headphones, then the image should be named “bluetooth headphones from XXX” rather than just “headphone image 2”. Trust me, this can make a difference for the SEO of your site!
It lets Google crawlers know what the image is all about, what message you want to convey for the image, and which searchers it might seem important to. Yes, it will take a long time to rename those thousands of images, but it’s worth every second!
2. Strategically place your keyword in the alt tags
In a nutshell, it’s the metadata for your image. When your image fails to load, the alt tag gets displayed in place. It lets Google and your searcher know exactly what you were trying to portray in that image. And yes, it’s a noted SEO component.
If you intersperse the keywords in your alt tags, Google will rank your website for articles based on the alt tags as well.
And whenever a searcher is looking for something close to what you display in the image, your image and hence your article link pops up on their results. If you’re keen on getting your website right up there, you might want to make a move on this!
3. Caption images smartly (again, with keywords if possible!)
We’ve told you before. We’ll tell you again. Most people don’t read through the whole blog you’ve written. Even if it’s spellbinding. Instead, they scan through it. Just glance at the subheadings. “Make it skimmable!”, the SEO gurus say.
But, you could very well turn the short concentration span of humans into a weapon for your own SEO! How? Caption the images with keywords.
Whenever Google crawls your site, they’ll find the keywords there and readers will also be able to gauge your content with the captions! Give Google more and get featured in SERPs!
4. Image size: Another SEO factor that most miss!
If your site’s taking too long to load, you can say goodbye to top Google search rankings. Why? Because searchers usually never even bother to reload the page. They’ll just switch to the next article and forget about you. And a big reason for your site to load slowly? Big images. Yes, images should have a good size and be clear to readers. But they shouldn’t be a hindrance for ranking. Never.
The safe size is usually 690 pixels, but it all depends on how big your blog is. Make sure Google doesn’t bump you down the order simply because you chose a giant image and messed with the loading speed.
5. If possible, steer clear of stock images!
Yes, stock images are beautiful and usually free. But they’re bad for business. They will surely mess up your image optimization efforts as they all lead back to some other website. When a searcher clicks on the image after an image search, they get routed back to the original website which posted the image. Not you. But, it’s a different story with original images.
Spruce up a good image from your collection with a good editor and post it. It will always lead back to your website. When someone else uses it, it routes back to your website. Boom! Backlink created.
Another star for your SEO chart! A Google SERP ranking is achieved by collating a million small SEO factors like these. Often, it can be taxing for a one-man army to take care of it all.
So what do you do then? Drop us a call, of course!
Seattle New Media has a battalion of SEO strategists at their disposal, who’ve been playing this field for a while. We know exactly how to get your website to rank.
If you want that top position, take the plunge. Right away.